http://www.laurencecruzwriter.com/events daily 0.75 2013-04-01 http://www.laurencecruzwriter.com/events/n9ut3qstbdmsmut4mjv7zgxqg9nt4y monthly 0.5 2013-04-01 http://www.laurencecruzwriter.com/home daily 1.0 2013-05-29 http://www.laurencecruzwriter.com/about daily 0.75 2024-06-11 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/b890bf2d-273a-4e4c-b8f0-86944c5de4e9/Laurence-P5-portrait.jpg About http://www.laurencecruzwriter.com/jobs daily 0.75 2014-12-05 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1370404975586-AW4MGK9Q5QX29TTYNH6V/ashton-kutcher-steve-jobs.jpg Jobs http://www.laurencecruzwriter.com/phantom daily 0.75 2013-11-06 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1370422139791-QUKE4ONU8I6Z9TL1JAQJ/phantom.jpg Phantom Official movie site: http://phantomthefilm.com http://www.laurencecruzwriter.com/einstein daily 0.75 2013-11-06 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1370425390434-JT545XCOG32ZGL10VRIP/einstein.jpg Einstein http://www.laurencecruzwriter.com/a-better-life daily 0.75 2013-11-06 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1370424407343-XPMWCB83YDFV2JRLY8KX/a-better-life.jpg A Better Life http://www.laurencecruzwriter.com/film-pr daily 0.75 2024-04-24 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/f8465e10-71df-4eb5-8b0d-55d41ed788d5/2008861-137932052.jpg Film PR http://www.laurencecruzwriter.com/menu-test daily 0.75 2013-04-19 http://www.laurencecruzwriter.com/in-a-world daily 0.75 2014-12-05 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1383781086926-UWUW2D8Y9A2XSYCHKXOG/lake-bell-in-a-world.jpg In A World http://www.laurencecruzwriter.com/projects daily 0.75 2025-05-16 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1534557352031-HVS81CL8C3SXGO1V21DJ/1400-joshua-tree-national-park-california-night-stars.imgcache.rev0a201869cab30e8ea3a7283a91b685bf.web.jpg Projects https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1534571127210-WFRG9V8QLL5DMSSZ7V95/fleyeballs.png Projects https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1534574538246-CIKGBYV8QYZHPS6HH0LQ/meditation-city-business-man-1884x1060.jpg Projects https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/750fe853-c0cd-43e7-8ea1-05f293988a4a/rio-beach-balls.jpeg Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1534575743870-2A0ZI7PPURLWWE36LYE0/AboveNewYork.jpg Projects https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1370078338835-B2LYJ7T2RAG7H6K0SY7U/Hood+River+crew.jpg Projects First weekend of shooting "Tao of Joy" near Hood River, Oregon, 2003. https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1534573826531-2ZY5XMDCSQH9U7ZJQRHB/12726-lonely-man-alone-walking-beach-ocean-sea-water_800w_tn_.jpg Projects https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1534574147338-G7FQ8DSN0HCF7RX2NXHK/wilshire-poster.jpg Projects https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1369789928548-S19CK9LYEI2AIP51EL3X/fisker-desert.jpg Projects Shooting "The Deal" in the desert north of Los Angeles (Photo by August Bradley) https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1534576580060-FPSU6T25L88N2F4EAWXL/LincolnMemorial.jpg Projects https://images.squarespace-cdn.com/content/v1/507c1fdb84ae362b5e7be351/1352827597100-YOH8DI3J3YQYPPOMCHZ3/menu-01.jpg Projects http://www.laurencecruzwriter.com/about-wilshire daily 0.75 2018-08-18 http://www.laurencecruzwriter.com/upside-down daily 0.75 2013-11-06 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1370421277326-QYI28MI7XBI818667O4Z/upside-down.jpg Upside Down Official website: http://upsidedown-movie.com http://www.laurencecruzwriter.com/all-is-lost daily 0.75 2023-08-14 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1383710437511-JOVSUUS69MM5UGOD2Y0W/hero_AllisLost-2013-2.jpg All Is Lost http://www.laurencecruzwriter.com/american-hustle daily 0.75 2014-12-05 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1387274783948-71GATZT2S4K05PYTCYJ5/american-hustle.jpg American Hustle http://www.laurencecruzwriter.com/going-bananas daily 0.75 2024-11-22 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1593480585750-O6ZILSQODCSAIYG1USC6/Palms-Banana-Raw.jpeg Going Bananas! Here’s how the green-on-pink mural started out — a wall of banana leaves in the Mar Vista neighborhood of West LA. https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1593481223021-E98LUEFKBKRNZG02V46D/Palms-Banana-Digital.jpg Going Bananas! And here it is with a little digital pruning. https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/35107fac-034f-4f28-b7cf-91eb000b3573/IMG_1887.jpg Going Bananas! - Make it stand out For the three-tone mural at Park Fifth Tower in DTLA (above), check out the source photo (below) of a photogenic banana leaf stand at one of the most beautiful houses on Silver Lake Reservoir. https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1593557380699-QUZQO90HAEY9L5U4VO2W/Banana-Tati-FINAL.jpg Going Bananas! The finished product filling a 14-ft wall. https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/50f659b2-98be-4e5b-99b3-b96a95716704/IMG_9261.jpeg Going Bananas! - Murals Peeling back the layers … https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1593556015429-B23QIGSDGYNFPFY404MB/Tati-Banana-Before-After.jpeg Going Bananas! Another “before” and “after” with digital pruning. https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/fed819c1-dc55-4563-a4c0-4f5008e47707/IMG_0980.jpg Going Bananas! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.laurencecruzwriter.com/portfolio daily 0.75 2024-08-27 https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1691791141101-4OM0VEWP84ORTM9YZNDW/ShuduCosmo2b.jpg Portfolio - Cisco feature Pixel power: Brand ambassadors go virtual and viral. A brand journalism trend story about the rise of computer-generated Instagram influencers. (Click image to see the story) https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1691792342726-J1C75ZRGBCGFAM9VDZ13/Uber+Elevate_Gannett+Fleming_3.jpg Portfolio - Cisco feature L.A. embraces futuristic vision of mobility for 2028 Olympic Games. Could the gridlock capital of America reinvent itself with self-driving cars, flying taxis and more creative ways of getting from A to B? (Click image) https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1718830010757-1G69A87BPCEC1DSE2QI0/2008861-137932052.jpg Portfolio - Film synopsis All Is Lost. As a film lover, I’ve written tons of PR sell sheets, production notes and synopses like this one for the J.C. Chandor-directed Robert Redford open-water thriller. (Click image) https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1724717511132-S13CN41YH79D1SLLNY4U/Docker-report.JPEG Portfolio - Docker report The 2024 Docker State of Application Development Report. Collaborated with researchers, visual designers and other stakeholders to turn a slew of raw data into an easy-to-read, snackable story in report form. https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1692131753370-98YUUXI0XN3WCNQSU347/moshi-moshi.jpeg Portfolio - Intuit customer story Carving out a niche: from frustrated cook to happy knife sharpener. I’ve written plenty of customer stories, like this one about a chef who gave it all up to get an edge in happiness. https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1692140748733-4FATKJYY4HUEIO5ZSLGZ/the-deal-fisker-front.jpeg Portfolio - Brand film (spec) The Deal. I co-wrote the script for this brand film for Fisker Automotive's "Karma" eco luxury sports car, collabing with talented colleagues in LA. The Karma was fun to drive too. (Click image) https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1692140228888-IKATR9HJKXNOXX6DD306/Cisco-TSofC-India.jpeg Portfolio - Cisco video Connecting India: Entrepreneurs seize mobile opportunity. I’ve field produced videos for Cisco in Bangalore, Rio de Janeiro, and LA—which calls on a wide variety of skills and spur-of-the-moment creativity when roadblocks come up (and they did). This video was part of Cisco’s Shorty Award-winning “True Stories of the Connected” series. (Click image) https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1692057096856-2SAC2EMXQNC84VTBB3RU/cisco-networking.jpeg Portfolio - Cisco web copy Cisco.com refresh. I was part of a team that wrote copy for dozens of Cisco products, such as Catalyst 9200 Switches. The challenge: articulate highly technical content using benefit-driven, human-sounding language. (Click image) https://images.squarespace-cdn.com/content/v1/51949fd6e4b0ac0a66b13966/1692135522558-OQQVVTMRAQBYC82EVQVF/amex-logo.jpeg Portfolio - Amex web & mobile copy American Express SafeKey. I was part of a team that wrote web and mobile copy for Amex’s SafeKey feature, which helps protect cardholders against fraud when shopping online. (Click image)